Photo: Facebook Roadshow
Facebook has finally released its IPO road show.It’s a super high-definition video that’s a little different than typical road shows, but it still breaks down the top products and value propositions for the social network.
Most of the important points for Facebook’s financials are compressed in a three-minute segment at the end. Unfortunately, you can’t skip ahead through the video.
We’ve collected all the highlights for you. Here’s the abridged version of the 30-minute roadshow.
In the first iteration of Facebook, you could only upload one picture. Users kept changing the photo.
Facebook's mission is to make the world more connected, Zuckerberg says. Connected to big things and little things happening around you.
The social graph has always existed, but there was never a map. That was the concept for the Facebook Open Graph, connecting all Facebook users, Zuckerberg says.
Facebook helps you share what's happening around you. Timeline and News Feed are the most important components of that.
Billions of people are projecting their stories into the world thanks to the News Feed, and it's growing at an exponentially increasing rate.
The platform lets other sites — like the New York Times — tie into Facebook. This example gives the New York Times website a Recommend button.
The Open Graph is the next evolution of Platform — it shares interactions with other services on Facebook.
The Guardian saw a 400 per cent increase in traffic overnight after connecting to Facebook's Open Graph.
Facebook wasn't a business back then, but it needed to be one soon enough. That's where advertising comes in.
Here's Sheryl Sandberg, talking about how Facebook can connect users with brands as a way to promote business.
Facebook gives brands a way to communicate directly with consumers and fans. Having others talk about Ben and Jerry's is core to the company's strategy, says its CEO.
The global marketing spend is enormous, but web-based marketing is still small. Facebook will change that, Sandberg says.
All of the top advertisers in the world are on Facebook. 3.2 million small businesses have an actively managed Facebook page, too.
Facebook has increased its head count by a lot, but it's going to be careful in the future about hiring, Ebersman says.
Facebook still considers itself in a high-growth phase, so it's going to be making a lot of investments in growth.
In 5 years, almost every app you use will be integrated with Facebook in some way. It's a symbiotic relationship, Zuckerberg says.
NOW WATCH: Tech Insider videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.