Business Insider Intelligence is a new research and analysis service for real-time insight and intelligence about the Internet industry. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here.
Facebook said during its IPO roadshow that US users generated $9.51 in ad revenue per user last year, while those numbers were $4.86 for European users, $1.79 for Asian users and just $1.42 for the rest of the world.
This is a big gap, and it will take a long time to narrow it as Facebook needs to build up its international sales force, and it probably won’t ever close completely.
Facebook needs to find revenue growth. Because of its torrid international user growth, some observers think it will come from international ad revenue. We don’t think that’s likely; we explain why in a note this morning →
Photo: BI Intelligence
Feedback? Questions? Send us an email
Business Insider Emails & Alerts
Site highlights each day to your inbox.