Friday around 12:30 p.m. ET, Facebook went down for about an hour.
VentureBeat reports that Facebook, who reported $US2.86 billion dollars from ad revenue in Q2 2014, lost about $US20,000 for every minute the site was offline. This amounts to roughly $US1.2mm dollars lost in the 60 or so minutes Facebook couldn’t be accessed by its users.
This is a simple calculation: $US2,680,000,000 divided by 3 months divided by 30 days, divided by 24 hours, divided by 60 minutes = roughly the ad revenue per minute, $US20,700.
Now, this a drop in the bucket for their wealthy executive team. But what does the loss in revenue mean for Facebook itself? According to salary database, Glassdoor.com, Facebook pays between $US85,000 to $US753,000 for an engineer, with the average of $US173,000.
So, if we assume an entire universe of users could not access the site for 10 minutes over the blackout period, that’s roughly $US200,000, or about the cost of an engineer.
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