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Facebook revenues have reached a $1 billion annual run-rate, sources tell TBI Research.
We asked around and figured out how that finally happened.
To our delight the reason is so simple, we can explain it in 25 words:
- Facebook’s scale makes a Facebook Page the best landing page for brands advertising on the Internet.
- Facebook ads are the best at driving traffic to Facebook Pages.
OK, you caught us. That was 27 words.
Bonus analysis: The reason Google wanted to buy Yelp for $550 million is very similar.
- A Yelp page is the best place for a small businesses to make its home on the Internet. This is because a Yelp Page appears objective, but Yelp allows the small business choose a review to feature at the top of the page.
- Google search ads would be very good at driving traffic to Yelp Pages.