It’s no secret that Google and Facebook dominate the US’s digital ad business. To give you an idea, one recent analysis found that the pair accounted for a whopping 99% of the industry’s growth last year.
With that exposure, though, comes a higher tendency to aggravate people on the internet. According to BI Intelligence’s recent Digital Trust survey, which questioned 1,740 consumers, Facebook and Google’s YouTube unit were easily the most popular responses when respondents were asked what platforms had the most annoying ads.
Again, that’s not a surprise; the more you see something, the more sensitive you’re likely to be about its flaws. But, as BI Intelligence notes, it’s yet another sign that ads on the internet are simply not up to most people’s standards. Google and Facebook, for their part, are continuing to put pressure on advertisers and publishers to clean things up — and thus protect their cash cows — but, as digital ad’s duopoly, the pair have their own mandate to improve as well.
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