At this point, I think it’s pretty clear what Facebook’s strategy for this whole Burson-Marsteller caught-with-their-pants-down situation is going to be: say as little as possible and move on. And it will work.
Like it or not, Facebook is too integrated into the fabric of the web now for everyone to just walk away. As has been proven time and time again, people will get really angry with them for some misstep, and then totally forget about it a week later. So this is the smart play by Facebook.
But it doesn’t mean it’s the right one.
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