Photo: Ellis Hamburger, Business Insider
Microsoft just updated its Facebook Windows Phone app with some excellent new features that handily illustrate the best Windows Phone has to offer.The new app (version 2.2) gives you the ability to “pin” messages, events, and your news feed straight to your home screen.
In turn, accessing the most important parts of Facebook takes a fraction of the time it does on competing platforms.
These new features demonstrate one of Windows Phone’s greatest strengths: the ability to let you pin specific parts/elements of your favourite apps onto your home screen.
If Microsoft can convince top developers to take advantage of the Windows Phone operating system‘s best features, it might just have a chance. Tight Facebook integration is a terrific start.
It appears that the two companies have been working together closely on Windows Phone integration that goes beyond simple APIs developers have access to. Windows Phone’s native Facebook chatting works like a charm, which neither Android nor iOS can figure out.
Also, Windows Phone has built-in face recognition and tagging for Facebook photos.
These are the kinds of “killer” experiences that make one of today’s most popular operating systems more compelling than another.
It may be a long shot, but if we were Microsoft, we’d focus some of our new ads on Facebook—an area where Windows Phone provides far and away the best experience. Some of Facebook’s 800 million users are sure to bite.