Facebook Widgetmaker Buddy Media Claims 138% Revenue Growth

According to conventional wisdom and more than a few quarterly reports:

  • Ad budgets are tightening
  • It’s RIP good times for startups.
  • Marketers are too nervous to spend on experimental social media
  • And anybody counting on the Detroit automakers better find a new line of work.

So how, exactly, did Buddy Media, which builds branded widgets, grow its revenues 138% during a quarter in which one of its more notable clients was the famously failing General Motors? Founder Mike Lazerow tells us the company’s reached seven-figure monthly revenues.

For starters, Buddy Media is a startup and a move from near zero revenues to anything larger will look like a gigantic jump on a percentage basis.

But beyond that, Lazerow says Buddy Media’s main trick is that it sells its branded widgets with a simple “performance marketing” metric: Marketers typically pay $1 each time a user signs up to use their widget. 

Want a branded widget with 100,000 users? That’ll cost $100,000 — or about as much as it costs to buy 10 million impressions at a $10 CPM or 2.5 inches on the front page of the Sunday Times.

The pitch jibes with what we’re hearing from marketers who know there’s a huge audience in social media, but don’t want to waste money for uncertain returns. For them, the $1-per-1 user is simple and attractive.

See Also:
In 2009, Facebook Connect Makes Us Forget Facebook Widgets

Commercials For Facebook’s favourite New Widgets

Facebook’s Brand Advertising Success Story: A Failure


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