AP Photo/Francois MoriFacebook CEO Mark Zuckerberg arrives to meet with French president Emmanuel Macron at the Elysee Palace, in Paris, Friday, May 10, 2019. Zuckerberg is meeting French President Emmanuel Macron as the tech giant and France try to pioneer ways of fighting hate speech and violent extremism online.
- Facebook has had a tumultuous few years.
- There have been bright spots, like the growth of Instagram, and big new initiatives, like its pivot to privacy and its new cryptocurrency, Libra.
- There have also been plenty of challenges, with calls to break the company up, and investors at one stage wondering if COO Sheryl Sandberg might leave the company.
- Business Insider has covered all of the drama, and has pulled together all of our recent reporting on what’s going on inside of Facebook below. You can read it all by subscribing to BI Prime.
Here’s what we know about what’s going on inside of Facebook right now, from its so-called “pivot to privacy,” to the secretive projects it’s working on:
Mark Zuckerberg and Sheryl Sandberg
- Mark Zuckerberg’s personal security chief accused of sexual harassment and making racist remarks about Priscilla Chan by 2 former staffers
- Facebook has made ‘material missteps’ in the past 18 months, according to a close ally of Sheryl Sandberg
Working at Facebook
- 3 senior Facebook security workers are out amid investigations into finances and misconduct allegation
- Car-bomb fears and stolen prototypes: Inside Facebook’s efforts to protect its 80,000 workers around the globe
- Facebook is making Instagram and WhatsApp employees get @fb.com email addresses as it attempts to unify its brand
- Here are the Facebook execs who insiders think might leave next
- ‘It changes everything’: Facebook insiders are cautiously optimistic about changes to employee bonuses
- Leaked memo spells out Facebook’s new ‘ground rules’ restricting employee discussions about politics and religion
Facebook’s relationship with advertisers
- These are the 21 powerful executives to know behind Facebook’s $US55 billion ads business
- Facebook quietly elevated its top advertising exec to chief revenue officer, and it shows how rapidly the company is trying to diversify its revenue
- Direct-to-consumer brands and other retailers are mining Facebook groups to get ideas for new products
- Instagram is testing ads in its Explore tab – here’s how marketers say it will change their ad spend
- Facebook is ramping up its move to manage ad spend from millions of small and mid-size businesses with a new tool
- Facebook has a new plan to push brands on groups, but breaking up with the news feed is tough for marketers
- Facebook is expanding its ad transparency efforts, but some advertisers worry it could hurt their ability to be competitive
- Facebook is giving advertisers more data on how it grades ads – but buyers say it’s a step behind Google
Facebook Audience Network
- Advertisers want more say over where their ads run on Facebook’s billion-dollar ad network. Here’s why the company says it won’t give them complete control.
- Facebook is making its biggest bet to date to take on YouTube for video dollars. Ad agencies aren’t convinced.
- The head of Messenger answers some big questions about how Facebook’s ambitious plans to connect its messaging apps will work
- Facebook is doubling down on Messenger, and it means advertisers will have to spend more time and energy to reach potential customers
- Facebook is pouring millions into TV and outspending Amazon and Google in the race to dominate voice-activated devices – but it may not be able to hold its ad-spending lead much longer
- Instagram’s head of business says that there’s ‘definitely headroom’ for stuffing more ads in the app – and it shows how vital Stories are to Facebook’s future
- Instagram is ramping up its pitch for direct-response ad dollars as its stories ads move into Facebook and Messenger
- Instagram has completely replaced TV as the most important way for advertisers to reach young people
- Facebook’s big bet on Stories may go even better than its pivot to mobile
- This 2012 presentation from Instagram’s cofounder revealed his secrets for building the app into a billion-dollar business
- Facebook’s bet on privacy may threaten advertisers’ sophisticated targeting, and it could ‘dramatically change’ its relationship with brands
- Facebook’s facing a bunch of questions about its new cryptocurrency. How it addresses them will make or break the service.
- Facebook won’t release the code for its AI poker bot that can beat human pros because of ‘the potential impact on the poker community’
- Facebook is restructuring its augmented-reality glasses division as it inches closer to launch
- Facebook is thinking about using ‘cartilage conduction’ technology in augmented reality headsets, for audio without headphones
- Facebook is trying to hire someone to work on ‘legged’ robots and robotic hands
- Facebook secretly explored building bird-size drones to ferry data to people with bad internet connections
- Facebook’s push to help raise money for charity could indirectly give it a $US10 billion boost to its business
Facebook’s political efforts
- Facebook is building out its team of antitrust experts as one of its cofounders calls for it to be broken up
- Meet the 19 former Facebook employees and executives who are now leading some of the hottest enterprise startups in the world
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