Photo: Flickr Christine Roth
With the proliferation of social media creating more opportunities for digital advertising, brand marketers and consultants are saying “authenticity” is critical.But what does that mean?
More than “don’t sound plastic or pushy or fake, because consumers won’t like it,” authenticity can also mean that brands stand for certain values.
Warby Parker, the eyeglasses e-tailer, tied purchase of glasses to donations to support vision initiatives in developing countries. It met its annual sales goals within three weeks, co-founder Neil Blumenthal said earlier this year.
How can your business be authentic on social media?
In a discussion on authenticity, Thomas Fishman, the director of social media at Viacom Media Networks, will discuss the brand’s approach to connecting with consumers. Dmitri Siegel, the vice president of global ecommerce at Patagonia, will delve into creating a brand that stands for particular values.
Social Media ROI focuses on measuring impact and return on investment of social media use.
Authenticity is a relevant sub-theme to much of the agenda, including these additional topics:
- Case studies on Facebook, Twitter, LinkedIn and other platforms
- Metrics and cold, hard, cash: Best practices in measuring your returns
- SoLoMo: Social marketing gets local and mobile
- Paid, owned, earned, redux: How brand spending is evolving
- Scott Monty, Ford Motor Company
- Todd Robinson, Bank of America
- Dan Roth, LinkedIn
- Susan Lyne, Gilt Groupe
- Paul Berry, RebelMouse
- Dave Gilboa, Warby Parker
- Adam Kmiec, Campbell’s Soup Company
- And more!
Here’s who should attend:
Marketers who want to put smart metrics behind their social efforts Consultants and agencies who want to offer their clients a clear ROI picture Investors in social-media analytics and social commerce companies who need to stay abreast of market trends and needsYou can follow @BI_Events on Twitter for further discounts and updates.
See you there!
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