Facebook confirms for us that it’s testing small video ads on its homepage — spotted yesterday by Facebook developer Jason Beckerman, who provided this screenshot (right) to AllFacebook.
The goal: Presumably to sell video ads at a premium to the text and image ads that the site is currently running.
The challenge: First, Getting users to notice the video ads — they’re isolated on the easy-to-ignore right-hand side of Facebook’s home page, not integrated into the News Feed.
And second, getting people to click on them: Earlier this year, BusinessWeek cited marketers claiming that Facebook’s ad click-through rate of 4 per 10,000 impressions is about one-fifth the Web norm.
Facebook declined to provide us with more details, such as when video ad units would go on sale and how they’d be priced.
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