- Facebook says it will start handing out bonuses to employees found to have helped the firm achieve “social good.”
- Previously, employees’ contribution to company performance was scored on more measurable criteria, such as user growth.
- In Facebook’s fourth-quarter earnings call, CEO Mark Zuckerberg laid more of an emphasis on fixing pressing social issues than he had in previous years.
Facebook is coming up with ways of cleaning up its platform following months of scandal – and one new initiative will see it offer bonuses to employees found to have helped the company achieve “social good.”
The financial incentives were first reported by Fortune after being announced by Facebook CEO Mark Zuckerberg in Menlo Park, California, on Tuesday. Facebook later confirmed the initiative to Business Insider.
It’s not clear how Facebook will measure “social good.” Facebook’s chief technology officer, Mike Schroepfer, told Fortune there’s no easy way to figure out how well the company was progressing on its new goals. “This is going to be our first time figuring this out,” he said.
Facebook bonuses today are calculated on four metrics: eligible earnings, individual bonus target, individual performance, and company performance. It’s the company-performance metric that will change under the new system, from a focus on user growth to improving Facebook’s standing in the world.
Zuckerberg views social good as fixing Facebook’s problems, like election interference; building products that improve people’s lives; supporting small businesses; and being more transparent.
“Over the past two years, we’ve fundamentally changed how we run Facebook,” a Facebook spokeswoman told Business Insider. “This particular change is designed to ensure that we are incentivizing people to keep making progress on the major social issues facing the internet and our company.”
On Facebook’s fourth-quarter earnings call, Zuckerberg emphasised that going forward, the company would concentrate more energy on fixing social problems, ranging from disinformation to hate speech to election interference and beyond. Zuckerberg also told investors that he wanted to shift focus to promoting “meaningful interaction” on the social network, not just trying to maximise use.
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