As brands have begun to embrace Facebook Timeline, Mashable reported that some were facing difficulties when creating their pages: Some older companies have been around longer than Facebook’s 1800 A.D. cut-off.That’s inconvenient for institutions like Harvard University and The U.S. Army—which posted, “At this time, this page only allows us to go back to 1800. However, we were ‘founded’ in 1775.”
As of Wednesday morning, Facebook has allowed brands to turn back the clock to 1000 AD.
The 11th Century cut-off might still be bad news for a few brands like the UK Royal Mint which was founded in 886. (But we doubt they’ll mind considering that the Royal Mint has yet to convert to Timeline and only has 306 likes as it is).
The extension also creates comedic opportunities for brands to toy with Facebook’s new story-telling format.
Old Spice, for example, has made a hilarious fake history in which it explains the story of its 1938 founding:
Captain William Lightfoot Schultz invents Old Spice on a ship with his shipmate Rogue Stallion—a one-eyed Australian ninja leopard—when they accidentally mix space rocks, tank weaponry, a race-car spoiler, cool sunglasses and a vampire fang.
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