Facebook Tests Out A New Star-Rating System That Could Hurt Yelp

Facebook zuckerbergREUTERS/Edgar SuA portrait of Facebook founder Mark Zuckerberg in Singapore.

Facebook is testing out a system of publicly displaying star-ratings on Pages, allowing users to rate between one to five stars, according to
a TechCrunch tip this morning
The Facebook “Like” has become confusing and over-used as users Like more and more Pages for reasons ranging from actually liking something, to expressing solidarity or even disliking it. If a Page has a huge number of Likes, it speaks more to how much people talk about it than how they necessarily feel about it.

By adding a public rating feature, Facebook would allow users to share more concrete opinions or learn more about a business or restaurant. It also would put Facebook more directly in competition with the likes of Yelp and FourSquare.

Facebook has already allowed users to use a star-rating for places and pages but this will be the first time that those cumulative ratings are displayed prominently on a business or place’s Page.

Here’s a screenshot from the TechCrunch tipster:

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