Photo: Mark Zuckerberg
So who’s running Facebook these days?Facebook’s online press room is next to useless for figuring this out. Only CEO Mark Zuckerberg, COO Sheryl Sandberg, and CFO Mike Ebersman are listed there.
But a photo Zuckerberg posted of the Facebook executives who recently took a trip to Walmart headquarters in Bentonville, Ark., is a pretty good clue.
Reuters says that the group was Zuckerberg’s “senior management team.”
Some junior staffers who work closely with Walmart also joined in—and we noticed some missing faces, most notably Facebook PR chief Elliot Schrage.
Still, Zuckerberg’s photo is the best illustration we’ve seen of the executives he’s closest to.
From left to right in this photo, they are: Mike Vernal, Greg Badros, David Fischer, Kate Aronowitz, Sheryl Sandberg, Mike Schroepfer, Chris Cox, Lori Goler, Eric Antonow, Dan Rose, Dan Creekmore, Camille Hart, Sam Lessin, Mike Fox, Galyn Burke, Javier Olivan, David Ebersman, and Matty de Castro.
Vernal is a Harvard grad who spent six years at Microsoft before joining Facebook in 2008. He now runs Facebook's platform for third-party developers.
Fischer was Sheryl Sandberg's No. 2 at Google and took over online sales and operations there when she left. He followed Sandberg to Facebook in 2010 and now plays a similar role there.
Worked at eBay for six years and LinkedIn for one year before joining Facebook at the start of 2009.
A veteran of the White House, the Treasury Department, and Google, who joined Facebook in 2008. She was recently named to Facebook's board of directors.
Schroepfer runs Facebook's data centres. His efforts are critical in keeping the site up and running and costs low.
Facebook has typically looked outside traditional human-resources executives for its recruiting efforts. Cox, the product chief, once ran HR. Now it's in the hands of Goler, who joined Facebook in 2008 after working at Disney and eBay.
Before joining Facebook, Antonow worked in product marketing at Google on the Chrome browser and related products. According to his LinkedIn profile, he leads 'the teams responsible for user and platform bits.' Early in his career, he worked at Giant Step, which Web veterans remember as one of the coolest interactive agencies around.
Creekmore's LinkedIn profile is out of date. What it doesn't tell you is that he joined Facebook in 2009 from BzzAgent, a pioneer in social-media marketing, and is now in charge of two of Facebook's most important clients: American Express and Wal-Mart.
Hart was Sandberg's assistant at Google for years. She followed Sandberg to Facebook, then left after less than a year for a job at the San Francisco Giants. After four months, she returned to Facebook, where she first supported another executive before reuniting with Sandberg in May 2009. We can only assume Sandberg prizes Hart highly and went to great lengths to get her back.
Lessin came to Facebook after it sort-of acquired his startup, Drop.io, in 2010--mostly so Zuckerberg and Lessin could work together. He oversaw the revamp of Facebook's profile pages into the new Timeline format.
Fox, a former Time Warner marketing executive, joined Facebook in 2009 to help big brands in specific industries figure out how best to use the social network to promote their wares.
We're told Burke was on the Walmart trip because she's involved in managing Facebook's relationship with the retailing giant. This was not her first trip to Bentonville, according to her public check-ins.
Olivan has one of the toughest and most important jobs right now: making sure Facebook stays relevant as people shift from desktop PCs to mobile devices.
People have wondered if Ebersman's reputation inside Facebook took a hit because of its debacular IPO. A devoted Kremlinologist might make something of the fact that he's not front and centre in Zuckerberg's photo. But still, he made the trip.