Facebook Didn't Reach Out To Advertisers Until AFTER Its Redesign Announcement [THE BRIEF]

Mark Zuckerberg FacebookFacebook CEO Mark Zuckerberg

Photo: Reuters/Rick Wilking

Good morning, AdLand. Here’s what you need to know today: Facebook reached out to ad agencies after making its redesign announcement. Adweek reports: “After the announcement, the company emailed marketers with a follow-up overview of the new feeds and design ‘and said right now ad units aren’t going to change,’ said iCrossing’s head of social media Amanda Peters, who received such an email.” The news dovetails with what we reported yesterday: Advertisers were trying to get to grips with the News Feed redesign yesterday, with some of Facebook’s biggest partners not knowing where ads would now be able to appear, whether available inventory would change, or how ads would be placed in the various new feeds.

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Previously on Business Insider Advertising:

  • What Advertisers Are Plotting For The New Facebook News Feed
  • This Tasteless Floor Cleaner Ad Trivializes Child Prostitution
  • Facebook’s New Friends-Only News Feed Will Still Have Ads
  • What Brands Need To Know About Facebook’s News Feed Redesign
  • This Anti-Jihad Ad Just Went Up In The DC Subway System
  • FIRST LOOK: Cool Stuff Inside Twitter’s New Advertising Interface
  • Here’s The Horse Meat Costume That’s Selling Out In The UK
  • These 3 Deals Show How Twitter Could Steal Ad Dollars From TV


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