Facebook recently rolled out a new suite of products designed to turbo-charge its advertising revenue.
One of these products is called Reach Generator.
Reach Generator allows companies to blast messages ads into the news feeds of their “fans,” who are people who have “liked” them.
Without Reach Generator, only a small number of fans will see the ads.
With Reach Generator, Facebook promises that a much higher percentage of the fans will see the ads.
It’s perfectly fair for Facebook to charge to deliver ads.
But the fact that Facebook has been encouraging companies to gather “likes” for years and send messages to them for free–and now appears to be forcing companies to pay to reach them–has frustrated some entrepreneurs.
A live-streamer named Tim Pool, for example, recently received the message below. He read it as a sort of shakedown by Facebook: If you want your “likers” to see your messages, you now have to pay us.
Photo: Tim Pool
The way Pool appears to view the situation is the likely way someone with a boatload of Twitter followers would view it if Twitter suddenly started charging to deliver tweets.
ie, Fair. But annoying.
In Facebook’s defence, the promise is that more followers will see the ads, not that you now have to pay to message any of the followers.
And we’re betting that, for some messages, small companies will be perfectly willing to pay.
Then the question is whether the folks who follow them will want to keep doing so.
NOW WATCH: Briefing videos
Business Insider Emails & Alerts
Site highlights each day to your inbox.