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Here’s a new step in corporate PR.
Sick of TechCrunch writing stories without calling to fact check them first, Facebook PR played a very sneaky prank on Michael Arrington and crew.
Needless to say, here at TBI, we’re going to be very wary of reporting any 1992-era innovations at Facebook from now on.
So we’ve had our fun with Facebook over the years (Why We’re Suing Facebook For $25 Million In Statutory Damages, Republican PR Director Calls Facebook’s Randi Zuckerberg “totally full of sh*t”, Randi Threatens a Bar Bouncer). But in general these things are supposed to flow one way – we mess with them, they take it gracefully.
Today that changed. They punk’d us, and we fell for it. Hard.
Earlier today TechCrunch writer
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noticed something new on Facebook. When viewing any photo, it showed a “Fax This Photo” link on the bottom right of the screen. Ridiculous? Yes. But everyone in the TechCrunch network saw it. He fired off an email to Facebook at 5:05 pm. When they didn’t respond, he posted at 5:29: Facebook Now Lets You Fax Your Photos. I Have No Idea Why Anyone Would Want To Do This.
Things went downhill from there.