Facebook Punks TechCrunch

[image url="http://static.businessinsider.com/image/4aaa45a76da9d67c2e4c7f98/image.jpg" link="lightbox" caption="" source="" alt="" align="left" size="xlarge" nocrop="true" clear="true"]
Here’s a new step in corporate PR.

Sick of TechCrunch writing stories without calling to fact check them first, Facebook PR played a very sneaky prank on Michael Arrington and crew.

Needless to say, here at TBI, we’re going to be very wary of reporting any 1992-era innovations at Facebook from now on.

Here’s how Mike explained it:

So we’ve had our fun with Facebook over the years (Why We’re Suing Facebook For $25 Million In Statutory Damages, Republican PR Director Calls Facebook’s Randi Zuckerberg “totally full of sh*t”, Randi Threatens a Bar Bouncer). But in general these things are supposed to flow one way – we mess with them, they take it gracefully.

Today that changed. They punk’d us, and we fell for it. Hard.

Earlier today TechCrunch writer
[image url="http://i.ixnp.com/images/v6.7/t.gif" link="http://crunchbase.com/person/jason-kincaid" caption="" source="" alt="" align="left" size="xlarge" nocrop="true" clear="true"]
noticed something new on Facebook. When viewing any photo, it showed a “Fax This Photo” link on the bottom right of the screen. Ridiculous? Yes. But everyone in the TechCrunch network saw it. He fired off an email to Facebook at 5:05 pm. When they didn’t respond, he posted at 5:29: Facebook Now Lets You Fax Your Photos. I Have No Idea Why Anyone Would Want To Do This.

Things went downhill from there.

Continue reading at TechCrunch >

NOW WATCH: Tech Insider videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.