Facebook's project to take on Cisco inspires 'cult-like' devotion

Photo: Getty

On Tuesday, Facebook made an announcement that should set Cisco’s teeth on edge.

Its second-generation computer network switch, called the Wedge 100, is now available for purchase though Chinese contract manufacturer Edgecore (owned by Accton Technology).

That’s the same company that manufacturers the Facebook-designed switch for Facebook’s own internal use.

This is a super-fast 100G switch and could be something that many other big companies (and certainly other internet companies) will want to buy.

While Facebook isn’t a direct competitor to Cisco (it’s giving away the switch design for free, not making money on it), it is doing something perhaps even more astounding: it has created an entire ecosystem of companies that are, collectively, taking on Cisco, which owns 59% of the market, according to IDC.

This is all part of Facebook’s Open Compute Project (OCP), arguably one of Facebook’s most important technology projects.

Facebook Wedge 100 switchFacebookThe new Facebook 100 network switch.

Joining the ‘cult’

“OCP has a cult-like following,” one person with knowledge of the situation told Business Insider. “The whole industry, internet companies, vendors and enterprises, are monitoring OCP.”

OCP aims to do for computer hardware what the Linux operating system did for software: make it “open source” so anyone can take the designs for free, modify them with contract manufacturers standing by to build them.

OCP allows the world’s best hardware engineers to collaborate and work openly together “without fear of transferring” their company’s secrets, this person explained.

In its six years, OCP has grown into a global entity, with board members from Facebook, Goldman Sachs, Intel, and Microsoft. Famed network engineer Andy Bechtolsheim is also on the board. (Bechtolsheim is a co-founder of Cisco’s arch enemy, Arista Networks. He famously seed-funded Google with Arista’s other co-founder, David Cheriton). OCP conferences draw in tens of thousands of people.

In fact, there’s a famous story among OCP insiders that demonstrates this cult-like phenom. It involves Apple’s networking team.

Jason Forrester SnapRouteSnapRouteJason Forrester, founder CEO SnapRoute

This team was responsible for building a network at Apple that was so reliable, it never goes down. Not rarely. Never.

Think about it. When was the last time iTunes or Siri or Apple Maps were offline?

Building a 100% reliable network to meet Apple’s exacting standards was no easy task.

So, instead of going it alone under Apple’s secrecy, the Apple networking team wanted to participate in the revolution, contributing and receiving help.

But when the Apple team asked to join OCP, Apple said “no.”

“The whole team quit the same week,” this person told us.

Shortly afterward, Apple did publicly join OCP. But that was too late for the engineers that quit.

Instead, they founded a startup called SnapRoute led by former team leader, Jason Forrester. While Forrester declined to comment to us for this story, he did publicly hint about the story on his startup’s website, explaining:

“Slowly, our desire to share our ideas with the world began to overshadow the thrill and pride of working for Apple. My team and I left in 2015,” he wrote.

“Truth be told, I spent days crying on the couch. My mood only improved when we began to test our ideas with potential customers,” he wrote.

While Facebook also gives away the software it designed to run its new switch as an open-source project, a whole list of startups and a few established players are standing by to sell commercial software that works with and improves upon the Facebook switch. That’s the whole point of doing this as an open source project.

For the Wedge 100, the list includes Big Switch Networks, Linux maker Ubuntu, and Apstra, the new startup from billionaire Stanford professor David Cheriton. (Cheriton left Arista in 2014 and sued it over some disputed technology, though he is still a major shareholder.)

And the list includes that tiny startup, SnapRoute.

Word is that SnapRoute already has impressive roster of customers although it’s not alone in attacking this SDN market. HPE and Arista, both OCP members, have partnered on it. And Microsoft, an OCP board member, is working on something called Azure Stack.

Meanwhile, Facebook will soon be upping its assault on Cisco by releasing an even faster piece of optical networking equipment currently in development, Facebook vice president of infrastructure foundation Jason Taylor told Business Insider last year.

Who knows what kinds of startups — or rebellions — that piece of equipment will inspire?

Apple could not be reached for comment.

NOW WATCH: The 7 best TV shows on Netflix you’ve probably never heard of

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.