AdAge reports that brands with Facebook pages reported 152% more traffic during the two weeks after News Ticker was introduced.
The increase came from a small percentage of users, given News Ticker hadn’t completely rolled out yet. But the uptick supports the notion that live updates are more credible.
When you see a friend interacting with a brand in real time (like on Twitter), you know they haven’t gotten spammed. The interaction is something intentional, and maybe even something you want to click on.
The study undertaken by PageLever covered 300 brands “fan pages” between mid-September and mid-October, all of which had in excess of 100,000 fans.
The stats come from PageLever, an analytics firm. It also discovered that while page views dropped by 0.4% on fan pages, unique visitors rose 24%.
Translation: a lot more people saw Facebook fan pages this month.
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