This Thursday, Facebook will launch auto-playing video ads in some of its users’ News Feeds. The ads will appear both on desktop and mobile devices.
Video ads are a large source of revenue, both online and off. Advertisers paid $US66.3 billion for TV ad spots in 2013. One of Facebook’s first video advertisers will be Lion Gate Entertainment for a new movie, Divergent.
Facebook has been testing video engagement in September. The company described how its new ad spots will work on its blog.