A small study of first-time parents shows that new mothers visit Facebook more than they did before they gave birth, NewsRoomAmerica reports.The study, led by Sarah Schoppe-Sullivan, an associate professor of human development and family science at Ohio State University, tracked 154 new mothers, most of whom are white and highly educated, and found that 44 per cent of mums said that their Facebook use increased after their big day, compared to 27 per cent whose usage decreased and 29 per cent of respondents who said their time on Facebook remained the same. The data was gathered roughly nine months after the new mums gave birth.
With all the new responsibilities of motherhood, how is it possible that mothers are increasing their time spent on the ubiquitous social media empire? Is this a sign of decline in parenthood?
“In some sense they may be prioritizing Facebook because it’s a chance to connect with people,” Schoppe-Sullivan told Business Insider. With new mums away from work and confined to the home they could seem isolated, Schoppe-Sullivan said. Facebook would seemingly fill that emotional void.
mums could also be logging on Facebook for feedback on how they’re performing as parents, “especially if you’re feeling stressed and overwhelmed as new parents,” Schoppe-Sullivan said.
Nearly all the new mums, 98 per cent, said they posted photos of their new additions on Facebook looking for “likes” and comments. A whopping 93 per cent of mothers said it was “likely” or “very likely” friends would “like” the photos they posted.
“Likes would make them feel good about what they’re doing,” Schoppe-Sullivan said.
So while Facebook’s stock may be plummeting in the market, their stock among new mums is only on the rise.