Nearly two years ago, Facebook decided to set up a studio space in its New York City office where it could invite celebrities and public figures to come visit during press junkets (or just for fun).
Now, the so-called Facebook Media Central has become more popular than ever thanks in part to the explosion of the social network’s “Live” broadcast video tool.
Take a peek inside and see what kind of tips Facebook’s sharing with its big name guests:
Facebook decided to set up the space to teach public figures (hi, Martha Stewart!) how to use its products to better connect with their fans.
Guests can choose to set up shop for a Q&A in the middle of the office, surrounded by Facebookers hard at work...
Or in one of the more stylised sets Facebook has created for that purpose. Here's comedian and actress Iliza Shlesinger.
Although the Facebook Live broadcasting tool is now available to all users, it originally launched for VIPs only.
Public figures come into the Facebook Media Central (FBMC) organically, but Facebook has also approached celebrities and other top creators and offered to pay them to use its Live product, according to Re/code's Peter Kafka.
Although there's no advertising tied to Live video yet, Facebook's promotional materials for the product hint that it's serious about going after television ad budgets:
'(Live) provides viewers with a TV in the pocket whenever and wherever they want it.'