Facebook is betting big on live video.
The social network recently tweaked its News Feed algorithm so that it showcases live broadcasts front and center. And Facebook has reportedly been offering six-figure checks to convince some celebrities to broadcast live video streams on its service.
Data from the video intelligence software company Tubular Labs shows that since Facebook’s product launched less than a year ago, there have been 246,000 live streams and 5.7 billion views.
That might sound tiny compared to the 8 billion overall video views on Facebook per day, but apparently CEO Mark Zuckerberg is “obsessed” with turning the live video service into a success. Live video has already proven popular on other services such as the Twitter-owned Periscope. Now Facebook wants in on the action.
So, what kind of things are people actually using Live videos for so far?
There’s no dedicated “live” video search function in Facebook yet, but here’s a taste of what you can find:
You can say hello to Esther the Wonder Pig! Her owner says that after his first Facebook live stream, he got 120,000 new followers on herPage.
'I thought it'd be a good way to get a little more interactive with fans,' she tells Business Insider. 'It's definitely drawn some people to my page that typically might not have looked at just photos.'
One hitch: You need a pretty good internet connection to make it work, which her shop doesn't always have, Cook says.
See her work.