Facebook is experimenting with letting page owners tag actual products in their photos, videos, and other posts, Business Insider has confirmed.
We recently saw the new prompt from one of our Facebook pages, and Facebook confirmed that it was testing the feature when we asked.
Here’s how it works. When a product is tagged in a page’s post, anyone can tap on it to open a dedicated page from that page where they can learn more information.
“To provide Page admins with more tools to drive organic product discovery, we’re testing the ability to tag products in photos, videos and posts,” a Facebook spokesperson said in a statement.
“Organic” discovery means that there’s no paid advertising component to tagging products this way yet, but it wouldn’t be a stretch to imagine Facebook somehow monetizing the feature in the future.
A company spokesperson said that page owners with their own product catalogue or shop section on Facebook will have the ability to tag products in posts.