Facebook has created an option within its OpenGraph source code for social commerce that, in addition to allowing users to create a “Want” button, allows users to indicate that they bought something in the same way that they can “like” video or news articles, according to blogger Tom Waddington.Poking around in Facebook’s OpenGraph code, he found options for a “product.purchased” option along with the aforementioned “Want” button. Waddington says:
The source code from the stream story gives a few more clues as to Facebook’s strategy for products. The Want/Unwant action link even includes ‘socialcommerce’
It’s clear that Facebook are working on a new OpenGraph representation of products.
It appears that product wants and purchases will be accessible similar to other user actions – music, news and video.
Here’s a screengrab of what it might look like:
Photo: Tom Waddington
As we explained earlier, a “Want” button coupled with some sort of social commerce action would be sort of Holy Grail for advertisers who currently do not have a way of figuring our users’ shopping desires on Facebook.
Disclosure: The author owns 30 shares of Facebook stock.
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