Facebook's Auto-Play Videos Show How Important Video Is Becoming To Social Networks

Facebook’s new auto-play video feature — in which videos in the stream begin playing as the user scrolls past — is a clear indication of how important social media is becoming for video discovery.

Facebook’s new feature is not just for ads, it’s also for user-generated and user-shared videos. With this change, Facebook eliminates yet another moment of friction between viewer, and video content.

In a recent report from BI Intelligence, we look at the power of social video and its growth trajectory, examine social video audiences and their demographics, analyse how marketers and advertisers are getting into the mix, compare the major social video platforms, and detail how social is influencing video as a content medium.

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Here are some key developments in social video:

The report is full of charts and data that can be easily downloaded and put to use.
In full, the report:

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