Facebook's Ad Business Is Booming: Rates Are Up 60%

facebook mark zuckerberg

Facebook’s advertising revenue passed $1.6 billion in the first half of 2011 and it’s going to be even bigger during the second six months. 

CPMs are up 60% and CPC revenue is up 30%, Dave Williams reports in an Advertising Age column.

Williams is the founder of Blinq Media, a company that specialises in “Social Engagement Advertising,” so he has a vested interest in seeing money flow through Facebook. But, he also has an insider look at what’s happening with the business.

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