Facebook has signed a monster global deal to distribute NFL highlights

Facebook has inked a multiyear deal with the National Football league to deliver highlights across the globe.

As part of the new pact the NFL will post video recaps from all 256 regular season games this season to Facebook, along with clips from the playoffs and Super Bowl.

In addition, the league’s specialty media division NFL Films will produce unique content packages in the U.S. for the recently launched Facebook Watch: NFL Turning Point, Sound FX and NFL Game Recaps. Turning Point will break down key moments in big NFL games, while Sound FX will feature audio from select players who have been mic’d during games.

Each of those content packages will feature corresponding Facebook channels that fans can like and follow.

The deal provides Facebook with some high profile content that should help promote the slew of recently launched Watch originals. Like those shows, will deliver mid-roll ads during the NFL Watch shows.

Back in 2014 the league delivered highlights to Facebook that will followed by ‘post-roll’ ads. By the following year that deal had eventually run its course.

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