Photo: Sean Percival
Facebook has 425 million mobile users, but doesn’t make any money from them.That’s all potential upside.
But it highlights that Facebook’s mobile business is not really a business at this point — it’s just a way to keep Facebook users engaged when they’re away from their computers. At some point, Facebook will have to figure out how to make money from them. Maybe building a phone would help?
From the just-filed S-1:
We had more than 425 million MAUs who used Facebook mobile products in December 2011. We currently do not show ads or directly generate any meaningful revenue from users accessing Facebook through our mobile products, but we believe that we may have potential future monetization opportunities such as the inclusion of sponsored stories in users’ mobile News Feeds.