Facebook Friends: How Many Is Too Many?

Forget its $104 billion IP0, Facebook’s greatest achievement is building a social network of 950 million people. But what if that tremendous size is also Facebook’s Achilles’ Heel? Forget “too big to fail.” What if Facebook is getting too big to succeed? Ever-growing friend lists threaten to make the service less personal – and less compelling.

That’s certainly a counter-intuitive viewpoint. The tremendous size of Facebook’s user base is why industry and financial analysts believe the company will survive the beating it has taken in the stock market since going public in May and will remain the pre-eminent social network for the foreseeable future.

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