Facebook drew the ire of many of its users — and the media — with its ad platform Beacon, which publicized its users’ shopping habits without asking their permission. Now it has another Beacon nuisance: A class action lawsuit, IDG reports.
The suit, which was filed Tuesday in U.S. District Court in Northern California, says that Facebook and some of its ad partners – including Blockbuster, Fandango, and Overstock – violated users’ privacy by collecting and using private data without asking for permission. And even though Facebook users could choose to disable parts of the tracking/advertising system, the suit alleges that it was cumbersome to do so.
Facebook introduced Beacon last November, but less than a month later, Facebook CEO Mark Zuckerberg apologized to users, offered them a way to turn the program off entirely, and reworked Beacon so that Facebook users would have to choose to turn it on manually.
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