Facebook employees were caught writing 5-star reviews for its Portal device on Amazon, and now they must take them down

Facebook Portal/FacebookFacebook’s Portal video-chat device came out in October.
  • Facebook seems to have confirmed that employees left five-star reviews for its new Portal video-chat device on Amazon.
  • The reviews were first spotted by the New York Times tech journalist Kevin Roose.
  • The Facebook executive Andrew “Boz” Bosworth said in a tweet that Facebook had not asked employees to leave good reviews and that it would ask the employees to remove them.

Facebook employees have been caught leaving glowing reviews on Amazon for Facebook’s new video-chat device.

Facebook released the Portal, a video-chat and smart-speaker device, in October. It’s the first hardware product built and sold under the Facebook brand.

The new gadget has already faced some hardship, as Facebook acknowledged that it could collect data about its owners to help the company target ads at people.


Read more:
The curious timing of Facebook’s first hardware product, the $US200 “Portal”

Now it seems Facebook employees were trying to artificially inflate the device’s ratings on Amazon.

The New York Times tech columnist Kevin Roose was the first to spot that stellar reviews were being left by people with the same names as Facebook employees.

https://twitter.com/kevinroose/status/1085947102818119681?ref_src=twsrc^tfw

As Roose also pointed out, this would be in contravention of Amazon’s terms and conditions for sellers.

Roose’s suspicions were later confirmed by a Facebook executive. Andrew “Boz” Bosworth, who heads up Facebook’s augmented-reality and virtual-reality divisions, said in a tweet that employees had not been instructed to leave good reviews.

“We will ask them to take down,” he added.

Facebook declined to comment further to Business Insider. Amazon did not immediately respond to a request for comment.

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