In a frantic 48-hour stretch starting Saturday, Facebook leaked the news that it was testing a new app, faced the threat of a lawsuit by someone claiming the company had stolen the idea, and announced that it had shelved the project. Separately, the company also changed the listed email of all users to an @facebook.com address. In other words, it was just another two days in the post-IPO life of Facebook.
As the world’s biggest social network, Facebook was generating daily headlines before last month’s disappointing initial public offering. But the post-IPO headlines have taken on a different tone: They tease new products, new services and new partnerships. They seem more focused on the bottom line than the user experience. As we predicted the day Facebook filed its IPO, the company now caters, at least in part, to shareholders.