- Facebook has completed an acqui-hire of interactive video company Vidpresso.
- Vidpresso works with clients like BuzzFeed to overlay videos with interactive elements, including polls, graphics, and comments.
- But Vidpresso was one of 61 firms that was late in complying with Facebook data rules in 2015.
Facebook has hired the team behind Vidpresso, an interactive video company that was late in complying with data rules put in place by the social network in 2015.
Vidpresso announced it was joining Facebook in a blog on its website, while Facebook confirmed to TechCrunch that it has acqui-hired the firm, poaching its seven-strong team and its technology but not the company itself.
Vidpresso, which was founded in Utah in 2012, works with broadcasters and publishers to overlay their Facebook or YouTube videos with interactive elements, including polls, graphics, and comments. Its clients include BuzzFeed, BMW, MTV, and Fox Sports.
“By joining Facebook we’ll be able to offer our tools to a much broader audience than just our A-list publishing partners,” Vidpresso said. “Eventually, it will allow us to put these tools in the hands of creators, so they can focus on their content, and have it look great, without spending lots of time or money to do so.”
Business Insider has contacted Facebook for comment.
Facebook has had dealings with Vidpresso before. The interactive video firm was one of 61 companies given a special extension after it was late in complying with data rules.
In April 2014, Facebook introduced a new, more restricted API, or application program interface, requiring that new apps go through a review-and-approval process and preventing new apps from accessing friends’ data without review.
Most apps on the platform had until May 2015 to comply with these changes, but Vidpresso was among those given until November.Facebook revealed this in written evidence to US Congress last month, but did not explain why the 61 firms received special dispensation.
There’s no suggestion Vidpresso did anything wrong, but the news comes at a time when Facebook’s use of data is under particular scrutiny following the Cambridge Analytica scandal in March.
Vidpresso’s team joined up with Facebook on Monday and, according to TechCrunch, staff will be based in Menlo Park, London, and LA.
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