Facebook ♥ Coldplay? New Ad Launch Makes It Look That Way


Photo: Coldplay/Facebook

Facebook used Coldplay’s Page to tout its new Timeline-oriented update to Pages.Coldplay isn’t one of CEO Mark Zuckerberg’s favourite bands, if his fan page is any guide. So it’s a mystery why this group was chosen to illustrate the new product.

Coldplay is, of course, hugely popular with marketers and ad agencies—its catchy, earnest, important-sounding but inoffensive ditties have scored many a commercial, most recently for Chipotle.

Facebook chose nine other brands as examples of how the new Pages can be good for advertisers. Those brands are: Chevrolet Volt, The Amazing Spider-Man, Verizon Wireless, Nike, Chevy Sonic, The Vow, Burberry, Starbucks and American Express.

The latter company also won Facebook’s ad awards.

(Scroll down for a screengrab of the announcement, featuring a big product placement for Starbucks.)

AND FINALLY: Toldya! Regular readers of BI Advertising first learned of the launch of Timeline for brands back on Jan. 27. You’re welcome!

facebook starbucks

Photo: Screengrab

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