Facebook Approached Wieden & Kennedy 1 Year Ago To Make Its First Big Ad — Today's Ad Brief

facebook ad chairsA still from Facebook’s new ad.

In honour of its billionth user, Facebook launched its first big, agency produced ad— made by Wieden & Kennedy — today. But the spot was apparently in the works for a while. According to Facebook head of consumer marketing Rebecca Van Dyck, “We started thinking about this a year ago and approached Wieden & Kennedy to help us craft a message that articulated our values and who we are. It wasn’t until recently that we realised we were close to reaching 1 billion, and we thought what an amazing way to honour our users, to create this piece for them.”Warner Music’s Artist Arena is in some trouble with the FTC. Artist Arena, which runs fan sites for teenybopper artists including Justin Bieber and Selena Gomez, is accused of violating the online privacy of 100,000 kids under the age of 13. This is bad news for Bieberfever.com.

Mondelez International, the former snack food component of Kraft, announced a mobile marketing initiative during Advertising week called “Mobile Futures.”

Gucci now has a “Pinnable” banner ad. The spot, created in collaboration with Triple Point, will run on Style.com, WSJ.com, Polyvore, Lifestyle Mirror, and The Cut  (New York Magazine’s fashion blog).

Vonage launched a media review that it says current agencies TBWA and PHD have been invited to participate in.

Kristen Knape is David&Goliath’s new strategic planning director. Knape comes from mcgarrybowen Chicago.

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