Photo: dokmarius on flickr
Get ready for the next awful three-letter acronym to memorize: ACO.That’s App centre optimization—the dark arts of wangling your way into Facebook’s highly exclusive App centre.
To get into Facebook’s new directory of top mobile and desktop apps, developers have to go through a rigorous screening process. Their apps must pass both quantitative criteria and a final, subjective screening by Facebook staff.
Out of millions of apps, only thousands are currently qualified to ever get listed. Most apps will never even get a shot.
So of course, people are going to be rushing into the marketplace promising to get them past Facebook’s velvet rope—for a healthy fee.
How do we know this? Look at the history.
First there was search-engine optimization, or SEO, when Google reigned alone.
Then came news feed optimization, or sneaking Facebook posts in front of users using spammy, viral tricks.
Next came app store optimization. That’s all about how you get your app onto Apple and Google’s all-important leaderboards, which basically rank apps by download frequency.
So consider ACO the bastard child of NFO and ASO.
And be wary of anyone who asks you to pay cash upfront for it.