Here's How To Make Your Facebook Ad Campaigns Work

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Facebook ads are tricky to make work, but here are a few tips that can improve them. They’re from Webtrends’ white paper (PDF), which comes from an analysis of 11,529 ad campaigns. (Via Webtrends & LSVP)

Here’s a few tips on making Facebook ad campaigns work:

  • Fun/entertainment focused campaigns work better than other types of topics;
  • People are more likely to click if they’re older and if they didn’t attend college;
  • People who attended college use their friends as a filter to determine who to click on more than people who didn’t;
  • Facebook ads need new creative after three to five days;
  • In general, the better your targeting is, the highest the click-through rates, though you still need to change creative quickly.

Interested in other kinds of social media advertising? You Should See Twitter’s Secret Pitch To Advertisers →

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