I was just talking with Fab.com CEO Jason Goldberg as a warmup for the conversation we’ll be having on stage tomorrow at Startup 2012.Jason’s going to tell the story of how, in early 2011, two months after raising capital from investors, he and his partners realised that their original business idea wasn’t going to amount to much–and then pivoted to become Fab.com, one of the fastest-growing ecommerce businesses in history.
Fab.com will do well north of $100 million of revenue this year, and already has a burgeoning international business. Jason’s going to break some big news about Fab.com tomorrow, but as a prelude, here’s a startling statistic:
35%-40% of Fab.com’s visits are now via mobile apps.
And here’s the really shocking part:
95% of those mobile visits come from Apple gadgets–iPhones and iPads.
Only 5%–5%!–come from Android.
For whatever reason–and Jason will explain his thinking on this tomorrow–Android just blows when it comes to monetization. It’s not just app developers and Google who make less money from Android–it’s the commerce companies as well. Kevin Ryan, CEO of Gilt, says the same thing.
SEE ALSO: Android’s Suddenly In A Lot Of Trouble
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