Fab's European Site Appears To Be Winding Down, Now It Only Sells Furniture

Fab Branford Shellhammer Jason GoldbergGetty Images/Stephen LovekinFab founders Jason Goldberg and Bradford Shellhammer

E-Commerce site Fab has greatly reduced what it will sell on its European site, Fab Europe. It now only sells custom-made, high-quality furniture.

Before, Fab Europe sold a variety of products, just like the main U.S. site.

Tech Eu was the first to notice the change.

Fab’s CEO Jason Goldberg wrote a very lengthy blog post about the matter along with his thoughts on Fab’s business as a whole. He says Fab tried to grow too quickly in Europe.

The post also focuses on Fab’s rocky 2013. After raising $US150 million at a $US1 billion valuation, the company drastically reduced its workforce and fired about 400 people.

Goldberg writes that it was a tough decision, but he wanted to focus on growing the foundation of the company (increasing sales and revenue) instead of going for rapid growth.

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