Exclusive: Ex-MySpace Execs Launch Gravity Into Private Beta

michael arrington tbi

Back in March 2009 a trio of MySpace execs -COO Amit Kapur, SVP Steve Pearman and SVP Jim Benedetto – left to begin working on a new startup.

In May we learned that the company, then called Blue Rover Labs, had raised $10 million in funding. We also heard a few details about what the startup might be about:

Today the company, now called Gravity, is launching into private beta. At a high level Gravity is an evolution on forums (vBulletin, phpBB, etc.) and groups (Yahoo Groups, Google Groups, etc.) services, which haven’t evolved much over the last decade.

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