Former Yahoo CFO Tim Morse has a new job. He’ll be CFO of Adap.tv, a video ad network.
Morse was at Yahoo from June 2009 until October 2012, when he was washed out in the Marissa Mayer tidal wave.
Morse spent most of Fall 2011 as Yahoo’s interim CEO, after Carol Bartz got booted.
Hiring a CFO of Morse’s stature and experience is a pretty clear sign Adap.tv would like go public in the next couple years.
In an email, Adap.tv shared some data about itself:
- “Adap.tv is transforming the $78 billion TV and Video Advertising industry by putting all major buyers (seven of the top 10 agencies) and sellers (eight of the top 10 publishers) on a unified trading platform. No other company has wired more of the world’s largest agencies, brands and publishers together on a unified platform than Adap.tv.”
- “Adap.tv finished another year of phenomenal growth with about 3X increase in revenue”
- “In Q4 of 2012 more than 8,500 campaigns ran on Adap.tv, compared to about 4,000 in the previous Q4”
- “Over 90% of the revenue in each quarter comes from repeat customers.”
- “2013 is expected to be another year of massive growth for the industry and Adap.tv as more video is delivered over the internet and advertising is traded programmatically using platforms like Adap.tv’s.”