Jeff was in charge of Microsoft’s Ad Exchange AdECN. He left that post in October. His new startup deals with ad exchanges, but it is a demand side platform (DSP).
Ad exchanges are increasingly complicated, and quick moving, producing massive amounts of pageviews. A DSP helps ad buyers manage ad exchanges, says Peter.
The Trade Desk has raised $2.5 million. The first round was led by Roger Ehrenberg’s IA Ventures and Founder Collective.
According to earlier reporting from Peter, Google is interested in purchasing a DSP.