From TechCrunch: Silicon Valley based TellApart, founded by ex Googlers Josh McFarland and Mark Ayzenshtat, unveiled its service today. They also are announcing a $4.75 million first round of financing in a round led by Greylock Partners, and Greylock partner James Slavet has joined the board of directors. The service helps ecommerce companies increase revenue by analysing and targeting buyer behaviour.
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