(If this works, it will probably kill news sites, too, of course…–Ed.)Delivering news digitally in a personalised manner is a nut many a startup – as well as many established Internet companies and publishers – are desperately trying to crack.
A newly-founded Palo Alto startup called
is one of them.
Today, the company released their first application, dubbed APOLLO, for the iPad (
– screenshots and video below). Their
is to become the number one daily destination of top personalised news content from around the Web, build a genuine Newspaper of the Future™, and thus “deliver the final blow to the newspaper industry”.