Joanna Shields, who was Bebo’s CEO when it sold to AOL for $850 million, and Elisabeth Murdoch, Rupert’s daughter and media mogul in her own right, have joined to form an interactive content start-up.
Sources said this new company, based in London, will invest, develop and partner to create a variety of content offerings that also incorporate interactive and social networking elements. It will also help the vast array of Shine content in interactive efforts.
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