We just got off the phone with Huffington Post CEO Eric Hippeau.
We asked him lots about new president and chief revenue officer Greg Coleman.
Here’s what we learned:
- Eric, a Yahoo board member, and Greg, a former Yahoo sales boss, have known each other 10 years.
- Greg got the gig because he “knows everybody.” His task: diving into his rolodex and “talking about us and telling our story.”
- Huffington Post revenues are closer to our estimate ($15 million in 2009) than All Things D’s ($8 million).
- HuffPo — relatively new to direct sales — will be rapidly expanding sales force now that Greg’s on board.
- Users commented on HuffPo posts 2 million times last month.
- HuffPo wants to learn more about who its users are and continue digging into that data.
- Says Eric, “We’re going to have new ad formats coming in October — very similar to IAB and OPA type of ads. Some will be our own creations, but not far from the standards.”
- HuffPo will also soon introduce “some very innovative programs for advertisers to interact with users.” We couldn’t get any more details. Its all very hush-hush.
- Huffington Post saw 23 million uniques last month, according to internal figures.
- Remember how Huffpo was going to crash and burn after the election ended? Political stories now account for only half the site’s traffic.
- HuffPo now has local editions in New York, Chicago and Denver, but hasn’t started selling local ads yet.
- A HuffPo tech section is coming soon.