Yesterday was supposed to be a dull day in the Apple-Samsung patent trial.
It didn’t have any superstar witnesses like Phil Schiller or Scott Forstall from Apple. It was just outside design experts. Reporters covering the trial tweeted about how the court room was empty.
Yet, yesterday produced one of the most intriguing behind the scenes looks at Samsung and how it dealt with the rise of the iPhone.
Internal emails from Samsung, which Mike Issac at All Things D has posted, have seemingly damaging quotes.
Samsung’s mobile president JK Shin writes in an email from February 2010, the difference between Apple’s user experience (UX) and Samsung’s user experience is the difference between “heaven and earth.”
Shin also says that he hears things like, “Let’s make something like the iPhone.”
We’re not sure if that’s internally or externally, but either way, it works in Apple’s favour. Apple is trying to establish that Samsung was copying Apple’s work. And clearly, Samsung felt pressure to make something like the iPhone.
As you can see in this email excerpt, which includes both of those quotes, Shin didn’t think Samsung’s Omnia phone from 2010 was up to the standard of the original iPhone.
Click to see it bigger:
For some comparisons, here’s what the Omnia phone looked like:
And here’s what the next major Samsung phone, the Galaxy S looked like:
And here’s an iPhone:
While, we’re on the topic, here’s some more evidence from Apple comparing Samsung’s icons to Apple’s icons, via CNET:
And here’s a look at contacts:
And here’s a look at the music logo:
It seems very clear, to our eyes anyway, that Samsung copied much of Apple’s design.
We just don’t know if that’s illegal. Design theft happens all the time.
Here’s the full email chain, via All Things D: