Getting people to pay attention to your early stage startup is hard work. New tech companies spring up every day, and there are only a handful of media outlets that cover them. So the vast majority never get written about unless they start to take off.
For founders who don’t have a lot of money to spend on advertising, being one of the few companies that does get written up can be a huge boost.
This Wednesday, David Ambrose’s Hackers and Founders is hosting a panel at Dogpatch Labs on how founders should go about this: Demystifying PR for Startups: Identifying Your Target Message and Your Reporter. The panel is made up of people on all sides of the question: startups that have done this successfully, reporters from VentureBeat, Mashable, and Business Insider, and the director of digital media at a major PR firm.